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Thursday, February 21 • 9:30am - 9:55am
PRO TALK: Imitation Is the Sincerest Form of Flattery: Distinguishing a Technical Product in a Crowded Market

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Developer products are, by definition, technically sophisticated and feature-rich. Communicating the benefits of developer products can be complex, and too often, the marketing message reverts to “Just like ______, only cheaper” or “If you like _____, you’ll love us.” This isn’t necessary, and isn’t effective - developers may be allergic to marketing, but they’re some of the most discerning and thoughtful audiences when evaluating products, tools, and services. Creating a community of passionate developer users is the ultimate goal of all developer marketing, based on transparency and mutual feedback. In this talk, Kasey will review successes and misses in developer marketing - both from her own experience at Postman & npm, as well as industry examples.

avatar for Kasey Byrne

Kasey Byrne

VP/Marketing, Postman, Inc.
Kasey Byrne joined Postman, Inc., the API-First Development Platform, in 2016, bringing deep experience in marketing, strategy, and communications. Growth has skyrocketed since then: as the only complete API development platform, Postman has nearly doubled its user base, released... Read More →

Thursday February 21, 2019 9:30am - 9:55am PST
Room 208 - Stage E