DeveloperWeek 2019

Building an API-first software platform provides unlimited opportunities for third party integrations. Except that understanding developer documentation for API integration can be daunting for infrastructure engineers who may have only recently created their first Hello, World application! An exceptional SDK transcends experience, and is easily usable whether consumed by a first-time coder or an experienced developer. Providing the option for using SDKs can change the perception of software integration from scary to fun...but that means you have to build and maintain a set of SDKs. This session will discuss simplicity, reliability testing, error management, and integration considerations. Join Rebecca Fitzhugh and Drew Russell to learn more about the challenges faced and lessons learned when building and maintaining SDKs for Python and Go.

Developer products are, by definition, technically sophisticated and feature-rich. Communicating the benefits of developer products can be complex, and too often, the marketing message reverts to “Just like ______, only cheaper” or “If you like _____, you’ll love us.” This isn’t necessary, and isn’t effective - developers may be allergic to marketing, but they’re some of the most discerning and thoughtful audiences when evaluating products, tools, and services. Creating a community of passionate developer users is the ultimate goal of all developer marketing, based on transparency and mutual feedback. In this talk, Kasey will review successes and misses in developer marketing - both from her own experience at Postman & npm, as well as industry examples.

After 7 years in DevRel in JFrog, Baruch knows one thing: in DevRel learning never stops. In this talk, he will talk about what he learned over his career and will share his experience on the most important topics in DevRel: First of all, of course, KPIs and metrics, but also, where (and how) the money comes from, hiring, management (since it's not only self-management now), some other important stuff like too much travel, and last, but not least, KPIs and metrics. But remember, learning never stops! What are the changes we'll learn he's wrong about everything?!

90% of product launches fail due to avoidable mistakes. Join us for a conversation on how to build and launch high growth products that customers love and value.

A developer platform lives and dies by it's developer community. When huge problems need to be solved, it's easy to make valuable improvements, but what do you do when those are solved and you still see high bounce rates on your site, low developer application completion, and generally poor adoption of your product? This is where your data can save you.
In this talk we'll run through:

• How to track valuable developer path insights, from moments of anxiety to time to first valuable call.
• Overlaying support and ticketing information on top of developer path data to decrease developer friction.
• How to create automated analytics systems to measure success.
• When these systems should be built, before it's too late.

Over 18,000 hours of engineering time has been spent developing and refining Pilosa, an open source tool which creates knowledge representations of the underlying database. Due to market feedback and a shift in open source licensing, Pilosa will be launching a new managed service, Molecula, in April. They are riding the razor’s edge between maintaining Pilosa for the wider developer community, while simultaneously building a ‘closed-source’ offering for it in a fully managed service to enterprise customers. In this talk Pilosa’s Director of Community, Sarah King, will discuss their evolution of open-source development and licensing, and what market indicators moved them into a closed-source strategy.

Having run India’s largest technology MOOC with 250k students in over 1 year and growing an open source project to 7000 GitHub stars and half a million downloads in 6 months, a community first approach has given us at Hasura customers from fortune 100 companies to startups across the world. In this talk, I will cover our learnings from some of the community first approaches - some that have helped us grow and some that are better avoided. I hope to leave you with insights for designing a community driven approach for your own organisations and a heuristic to decide how to choose what goes into your calendar.